The Edinburgh Festival Fringe inhabits an alternate space-time continuum in parallel to the rest of the world/year. Every year a little larger and a tad more corporate. Each year new, similar faces joining some of the same faces as previous years, a little but not much older and more weathered, almost as though the rest of the year hadn't really happened and the month of August was just on a permanently expanding loop. Fringe press launches, like previous entire Fringes, can tend to bunch together in the memory after a while until one can't be sure which was which, where or when. It's like aversion therapy for those obsessive-compulsives like myself who find it difficult to tell a story without providing precise calendar date and location.