Those of us who were out and about round the Fringe last year might remember that IF - in their first season replacing long-term award sponsors Perrier - decided that their new awards would be called the if.comeddies, or the eddies for short. Sort of like the Oscars, but more contrived and without a capital letter. Another difference is that nobody ever actually called them that.

So why the change? Did they realise that, no matter what they do, they're not going to achieve the same cachet in their award name as Perrier managed to build? They do sneakily claim every act previously succesful at the Perriers as past winners, from Cambridge Footlights in 1981 (featuring Stephen Fry, Emma Thomson, Hugh Laurie and, er... Tony Slattery) through 2005's Laura Solon. That's some pretty good company. And one thing the advert does have right - regardless of what the little statue is called, is that the award is one of the most prestigious in comedy.

Where's the smart money going this year? We'll let you know in August!

PS. I'm hoping that next year, they'll change their name again, and settle on my favourite option - the iffies.